Founded in Toronto · 2024
A Toronto fashion platform devoted to swim & resort.
Founded in 2024, Toronto Swim Week™ was created to give swimwear and resort wear a dedicated stage in Canada—bringing runway, editorial, industry and hospitality into one sharply defined fashion platform.
The story · Since 2024
Swim and resort, on their own terms.
Toronto Swim Week™ began in 2024 with a simple premise: swim and resort deserve the same editorial focus, production value and industry attention as any other major fashion category.
The platform brings designers, buyers, media and partners into a setting built around image, discovery and commercial connection. Emerging labels gain a serious room; established brands gain cultural context; audiences encounter the category through runway, hospitality and the city itself.
Production partner · Tryste Media
Built in fashion.
Produced with intent.
Tryste Media is an award-winning media and event production company with a rich history in fashion show production. Founded in 2023, the company has produced multiple high-calibre fashion events, including FashionWeekTO, SwimWeekTO and Toronto Swim Week.
Our team brings years of experience and a passion for creativity to every project, ensuring that each fashion show we produce is a distinct and memorable event.
From concept to execution, we handle every detail with precision and flair.
Archive · 2024
Official Launch — Toronto Swim Week™
The first public chapter introduced Toronto Swim Week™ as a dedicated platform for swimwear, resort wear and the culture surrounding both.
Season 01 brought designers, hospitality partners, media and guests into one room, establishing the visual language and event format that would shape the platform going forward.
Discover the founding designer edit
The archive
A platform already in motion.
Official Toronto Swim Week imagery sits beside the site’s licensed fashion editorials to connect the brand’s real event history with its forward-looking visual direction.
View highlights
The platform
Fashion · commerce · culture
Runway
Curated presentations produced with an editorial eye: considered casting, precise production and space for every collection to hold its own.
Industry
Buyer, retailer, showroom, media and trade access designed to turn visibility into introductions, coverage and commercial opportunity.
Culture
Rooftop lounges, private receptions, beauty, wellness, music and hospitality create the social world around the collections.
The city
Toronto, in late summer.
Toronto becomes part of the edit. The programme moves through runway venues, luxury hotels, rooftop lounges, private rooms and cultural spaces—placing swim and resort inside the rhythm of the city rather than behind a single set of doors.
Toronto · Edition 01
Meet us at the next wave.
Runway. Resort. Culture. Three days devoted to the category that moves between city, destination and sun.